October 7, 2015
The International Trademark Association has announced that Federis & Associates will host a Roundtable titled “Behind the Brand: Insider Perspective on Brand Management and Protection.” The session will be led by Federis partner Jan Ponce-Roxas and will take place on Thursday, November 26, 2015 at 2:30 p.m. at the Makati Shangri-La Hotel.
The INTA Roundtables are a series of popular discussions on current trademark topics held in numerous cities around the world. It is considered by trademark practitioners as an ideal way for members to meet colleagues and stay current on trademark issues.
The roundtable will bring together legal professionals from leading Philippine companies like Banco de Oro (BDO), United Laboratories, and San Miguel Corporation, who will provide their insight based on their recent experiences in brand protection and enforcement in the local Philippine market.
The goal of the roundtable is to provide an opportunity for other in-house attendees to share their own experiences and the challenges they face in brand management and protection, while outside counsel gain first-hand knowledge from the actual experiences of in-house counsel, which will assist them in better serving their clients’ IP needs.