August 15, 2016
The series of decisions rendered by the Bureau of Legal Affairs (“BLA”) leave no doubt that the BRIDGESTONE trademark has solidified its status as a well-known mark in the Philippines and Bridgestone Corporation has secured exclusive rights to use the ‘STONE’ element of its BRIDGESTONE mark when the goods involved belong in Class 12.
Various trademark applications covering tire products filed by different proprietors have put Bridgestone Corporation on guard. First, there was an opposition case against Hangzhou Unibear Industrial Co., Ltd. (“Hangzhou”), wherein Bridgestone successfully convinced the Bureau that Hangzhou’s mark is confusingly similar to its registered B device. Bridgestone based its claim on Article 6bis of the Paris Convention and argued that the copying of even a portion of its well-known mark is enough to bar the registration of the subject mark. Apart from confusing similarity between the marks, the Bureau upheld the existence of likelihood of confusion on the basis of relatedness of the covered goods, which flow through the same channels of trade, i.e. automotive shops.